25 Inspiring Examples Of Hotel Brand Identity Designs

We like to stay at hotels, especially at good ones. There are a lot of hotels, but what makes the hotel a good one? Swimming pool, clean rooms, good service, tasty breakfasts - all these things matter. But the visual component of the hotel is no less important.

Don't we all like all those tiny branded shampoo tubes and soap, that we're stealing from the hotel? (OK, Ross from Friends would say that this is not a steal). I know people, who even collect the "Do not disturb" cards from hotels from all over the world. It is safe to say that branding is important for hotels just like for any other business. The hotel branding - is an essential part of its prosperity, success, and competitivity. The brand identity of the hotel is not only the design conception but also the determinant thing of the customer expectations. When designed well, a brand identity establishes a strong connection between a hotel and a customer.

Developing a brand identity doesn't only mean a creation of a set of visual signs, symbols, choosing colors, the name, and the logo, etc. First of all brand identity stands on the values, the mission and vision of the company to both employees and customers. Logo and name can be shaped by the overall philosophy and culture of the brand, but not vice versa. The philosophy of the brand shapes the unique set of associations with the brand, all its visual attributes, the patterns of communication and the overall interaction with the customers.

A good hotel branding will help to differ from your competitors, but what is more important, it would make your customers happy, make them come back to your hotel and recommend it to their friends.

In this post, we've collected 25 examples of good-looking brand identities of hotels from all over the world. We hope it would come in handy if you're working on any hotel branding project, or just looking for some inspiration. Enjoy!

01. The Marlton Hotel by Watson & Company

Watch full project on Behance or on the Author's website

02. Snob Hôtel by Asís Studio

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03. Astoria Hostel by Juan Manuel Montes Prados

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04. Ekies All Senses Resort by Beetroot Design

Watch full project on Behance or on the Author's website

05. Hotel Rum by Eszter Laki

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06. Senato Hotel Milano by The 6th studio

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07. The Bellevue Residences by Kimmy Lee

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08. Hotel Risveglio Akasaka by Koyuki Inagaki

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09. The Broadview Hotel by Blok Design

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10. Simple Hostel by Masha Knop

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11. AC Málaga Palacio Branding by Anais García Cantero

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12. Casa de L Cura by united by Studio

Watch full project on Behance or on the Author's website

13. AlphaPark by BR/BAUEN Studio

Watch full project on Behance or on the Author's website

14. 1 Hotels by Mother Design Studio

Watch full project on Author's website

15. Barcelona Century Hotel by Marçal Prats

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16. Lion's Garden Hotel by DekoRatio Branding & Design Studio

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17. Autor Rooms by Mamastudio Design Agency

Watch full project on Behance or on the Author's website

18. Solaz by Anagrama Studio

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19. Margot House by Séptimo Brand & Design Office

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20. La Clinique de Paris Grand Hilton Seoul by Tyodi Hyojin Lee

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21. Grand Ferdinand by moodley brand identity

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22. Ludlow Hotel by Watson & Company

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23. The Dean Hotel by Watson & Company

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24. Casa Mía Hotel & Home by Touché Studio

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25. Cottonhouse Hotel by Noho Comunicación

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Bonus. Hotel Branding Mockups

If you are working on a hotel branding design, we hope these mockups will come in hand. We've collected the best of the hotel branding, stationery and identity mockups for the best presentation of your design work.

Hotel Amenity & Branding Mockup set

This is a hotel branding mockup set based on realistic professional photos. This set contains 9 PSD files with 33 different items. All objects and shadows are fully separated so you can easily play with them and create your own original custom scene. The set features high resolution of 3500x2500 pixel in 300 dpi. There are different angles of view included, so you can definitely pick something, that suits your needs.

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Hotel Identity Mockup set

This hotel identity mockup has a resolution of 7000x7000 px in 72 dpi and contains 47 different elements. You can edit elements, change their colors, place your own design using smart objects on elements, mix, match and play around all elements.

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Hotel Key Card Holder Mockup set

This key card holder mock-up set contains 11 psd files with 2000x2600 px resolution. You can put your own color and design on holder and card.

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Towel Mockup Set

Take a look at this high quality and realistic mockup. With these files, you can create a personalized product with the custom design. There're 10 files included with 4272x2848 px resolution, editable towels, and edges, changeable colors, and ability to put your own design on towels.

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Door Hangers Mockup Set

This Door Hangers Mockup pack includes 10 PSD files with 4 different views in 3500×3500 px resolution. You can easily change colors and design of hangers via smart objects. There are two sizes of hangers included in this pack. There are also two types of wooden doors included: oak and black.